CLASS 7 CHAPTER-21 ADVERTISING AND DEMOCRACY

(D) ANSWER THE FOLLOWING QUESTION

1.QUESTION

What does advertising mean?

ANSWER

Advertising is a powerful medium. It persuades the customer to purchase a particular product or service by describing its good points, which are mostly exaggerated.

2.QUESTION

Who is a consumer?

ANSWER

A consumer is a person who buys by paying the price for some goods or service.

3.QUESTION

What is meant by consumerism?

ANSWER

Consumerism is a social movement seeking to protect the rights of consumers in relation to the producers of goods and provides of service.

4.QUESTION

Write the full form of BIS. Mention its function.

ANSWER

Bureau of Indian Standers . BIS lays down standers for industrial and consumer goods.

5.QUESTION

State any two positive effects of advertising .

ANSWER

Two positive effects of advertising are-

1.It makes the people aware.

2.It provide the number of useful information about the product.

(E) ANSWER THE FOLLOWNT QUESTIONS-

1.QUESTION

Describe the relationship between advertising and democracy.

ANSWER

The social and public service advertisements strong then the democracy of country. In a democratic set up every individual or manufacture can advertise his product which is only possible by spending huge money. But the small businesses do not have money to spend on advertising. They depend on "Word of mouth" publicity.

The small businesses fail to convince the people that they can buy quality goods, even if they not carry a brand name on the package. Thus brands can create discrimination in the society which is undemocratic and create inequality among the masses.

2.QUESTION

How does advertising create discrimination in the society?

ANSWER

Advertising shows a promotes the good qualities of a particular product or service, which may be out of reach for the common people. In that cases it creates a gap between rich and the poor people. The gap between poor and the rich creates discrimination in the society.

3.QUESTION

What does social advertising mean? Give examples to illustrate the benefits of social advertising.

ANSWER

Social or public service advertising means applying marketing and advertising principles to promote health and social issues. It aims to change the attitude and behavior of the public and bring about positive change in the society.

A documentary film by the Ministry of social welfare shows that girls are as capable of achieving success in their chosen field as the boys are when given the opportunity.  

4.QUESTION

List the main features of consumerism.

ANSWER

The main features of consumerism-

1.He /she should raise voice against exploitation.

2.He/She should seek redressal of his/her complaints.

3.Government laws must protect the interest of the consumer.

4.A consumer must be aware of his/her right and should protect his/her rights.

5.Business houses must adopt a code of conduct for regulating their activities.

5.QUESTION

How do advertisements help in creating awareness among the citizens? Support your answer with examples.

ANSWER

A documentary film by the Ministry of social welfare shows that girls are as capable of achieving success in their chosen field as the boys are when given the opportunity .

Social advertising has benefited many public awareness programs  like importance of mother's milk for the body, method of making body food at home with grains and pules, need of hygiene, education, respect for traffic rules etc.